All shops require traffic to survive, and online stores are no different. If your e-commerce website is not ranked in the first 3 pages of any search engine when potential customers search for your product/service offerings, they will most likely go to your competitors instead.

Search Engine Optimisation (SEO) ensures that you capture all your sales prospects by placing your URL at the top of search engine results. Your rate of conversions from conducting your business online will therefore increase due to the enhanced visibility of your URL.

How Does SEO Work?

For your e-commerce website to enjoy extra exposure, heavy traffic and more search engine visibility, on-page SEO and off-page SEO need to be in place.

1. On-page SEO is the process of placing selected keywords in the right places on your web pages. It involves fine-tuning your page titles, headings, content and URLs to improve search engine rankings.
2. Off-page SEO includes all the things we will do to promote your e-commerce website outside the design itself; like getting more inbound links from other sites, registering with directories relevant to your industry and getting more of your web pages into the search engine indices.

Successful SEO starts with detailed keyword analysis, and this is how we effectively target the increasing number of customers who use search engines to meet their needs. Optimising your e-commerce website according to how the world is searching for your product/service offerings can reward your business with exponential sales.

Why SEO Is Good For You

When your online store is search engine optimised, your e-commerce website will rank in popular search engines such as Google, Yahoo and Bing. Being on the first 3 pages of these search engines is like having a store situated in the heart of town where you will experience heavy traffic. The more clicks your URL gets, the more visitors you have at your store; generating you steadier revenue flow.